Why Research?

I didn't start in research. After a Master's in Human Sciences at the Ingemedia Institute in France, I moved to Dublin and spent several years working across start-ups and digital agencies as a product manager, designer, and digital marketing specialist.

It was in those roles that I kept noticing the same gap: digital strategies and products being built without ever truly understanding the people who would use them. Teams were making decisions confidently, on assumptions that had never been tested. That gap is what brought me back to university — this time to study UX Research at the Institute of Art, Design and Technology in Dublin.

That background shapes how I work. Having sat on the product and design side, I understand what teams need from research — not just rigorous findings, but insights that are clear, timely, and easy to act on. I know what it feels like when research doesn't land. That's why I care so much about making sure it does.

My role as a Senior UX Researcher

I lead strategic research across a global distribution platform used by thousands of agencies worldwide, where users range from non-technical newcomers to deeply opinionated power users who've built their workflows around legacy systems for decades.

  • Influence product decisions and roadmap priorities across multiple squads.

  • Navigate a complex technical landscape — from cryptic terminal interfaces to modern GUIs, legacy systems, and interconnected solutions.

  • Communicate findings to a broad audience including leadership, ensuring research travels all the way to the decision.

  • Combine qualitative depth with quantitative signal from FullStory, CSAT, and Segment for a holistic view of user behaviour.

  • Champion user-centred thinking across teams and throughout the wider organization.

  • Strengthen research processes, documentation standards, and recruiting in partnership with Research Operations.

  • Mentor mid-level and junior researchers, supporting their growth and building research capability across the organization.

Tools: Usertesting, Qualtrics, Userinterview, Dovetail, Alida, Hotjar, Fullstory, Mural, Confluence, SurveyMonkey, Figma, Balsamiq.

Methodologies: strategic/ discovery research, in-depth interview, journey mapping, usability testing, focus group, comparison test, survey, A/B testing, card sorting, tree testing.