Scaling Research
Supporting 10+ squads with a small research team means one thing: research has to live beyond the research team.
I build the conditions for that to happen, running workshops and training sessions that help designers, product managers, developers, engineers, and junior researchers build confidence with research methods and integrate them into their everyday work, while maintaining clear boundaries around what requires a trained researcher.
The goal isn't to turn everyone into a researcher. It's to scale a culture where teams ask better questions, run smaller research rounds independently, challenge assumptions earlier, and make decisions grounded in real user behaviour, reducing risk, accelerating delivery, and embedding user thinking at every level of the organization
How I do it
Facilitate Teresa Torres' Continuous Discovery training, helping teams build habits around continuous user engagement and run smaller research rounds independently.
Host regular Research Talks to share best practices and spark cross-functional conversations around evidence-based thinking.
Run hands-on workshops that demystify research methodologies and make them practical for non-researchers.
Provide templates and frameworks that embed best practices at every stage of the research process.
Maintain clear boundaries between what non-researchers can run independently and what requires a trained researcher, protecting research quality while scaling team autonomy.
Mentor junior researchers and designers one-on-one, providing guidance on study design, facilitation, and communicating findings to stakeholders.
Monitor an Ask a Researcher Slack channel, keeping the door open for ongoing questions and support between sessions.
Part of the panel: "Beyond the silo: How small research teams can influence the entire org"
The impact
+30% more research shipped across the organization
Teams I've worked with have gone from passive consumers of research to independently running smaller, tactical studies and validating design decisions with confidence. That shift, from waiting for insights to actively seeking them, means faster decisions, reduced dependency on the research team, and a culture where user evidence drives product thinking at every level of the organization.